

By the way, it’s similarly efficient when a user searches inside Pinterest or types keywords in Google. The great thing about Pinterest is that you can promote it for free - thanks to organic search.

What’s the conclusion? The best vertical to use is obviously eCommerce - and it includes luxury goods, too! Besides, you can try Dating, Home Improvement, or Nutra verticals. You now know who loves Pinterest most of all - and it can give you a hint to the offer ideas, too! But let’s make it even easier and just check the stats of the most searched topics on Pinterest: But what do all these people look for on Pinterest? It’s pretty enough for the first targeting efforts. Not bad, too! It implies that Pinterest has pretty wealthy users - speaking the professional language, they have a high purchasing power.Īnything else? Here are all the stats you might find helpful: The next key point: Pinterest is most popular among young women, mainly coming from Tier 1 and Tier 2 GEOs. According to stats, Pinterest has reached approximately 433 million monthly active users in 2022 - and the numbers keep growing. What kind of traffic it is?įirst of all - very attractive one, because of the volumes. So, we consider Pinterest as the traffic source.

Still, you need need to know a bit more details before you start.
